Filip Mishevski

The New Motion

Back

New UX and UI for The New Motion: a full redesign of the mobile charging app, a web charge point management portal, marketing materials, and the concepts for what the future of e-mobility will look like

Years
2014 - 2016
Roles
UX / UI Designer (remember when this was a title?)
A wall of screens from the My New Motion web account: a dashboard of charging statistics with sessions, kilowatt hours and euros against the month before, a line chart of usage, a map of charging activity, forms for adding and configuring a charge point, and a table of charge sessions listing date, card, address and price.
The personal charging dashboard: your charging, your charge points, your sessions.
Six onboarding screens of the app in New Motion blue: the wordmark over a photograph of a charging bay, a welcome note promising a faster and more usable app, an explainer on how charge points are shown and filtered, connector information with availability and price, an announcement that charging sessions can now be started and stopped from the app, and a QR scanner, with the map behind them.
The tour: everything the rebuilt app does, in six screens.
Notification screens: an introduction promising alerts when a charge point changes status, a charge point page with pricing and an estimated session price, a sheet for choosing how long to watch it - ten, twenty or thirty minutes, or an hour - and the notifications themselves, each offering to stop following or to navigate there.
Real-time notifications: alerts when a charge point changes status.
A wall of web pages for the subscription packages: Frequent against Basic, then Plus at 4,45 euro and Commerce at 12,15 euro a month compared feature by feature, and the flow for choosing between private and public charging.
Subscriptions: access to different charge card features and benefits.
A dark slide headed Corporate charging. A laptop shows the commercial usage dashboard - return on investment, carbon footprint, number of sessions, kilowatt hours consumed, occupancy, guest usage revenue and savings on fuel - with four more dashboard views below it.
Corporate charging: The charging of your entire electric vehicle fleet
A slide headed e-city concept. Two desktop screens beside the text: a dashboard of city-wide charging figures, and a map of the city covered in charge points with one opened to show its details.
The e-city concept: the same problem, at the scale of a city.

The company was founded in 2009 with a mission to contribute to a cleaner world, and grew from there into a market leader in smart charging for electric drivers. Shell acquired the company in 2017 and rebranded it to Shell Recharge.

I joined the Technology and Innovation team in 2014, to work on a series of improvements to the company’s digital products. The app came first: one destination for everything electric driving asks for — finding a public charge point, registering and managing your own, tracking what you use, keeping up with the industry — and, on the road, every charge point nearby with its availability, speed and price, fast enough to take the range anxiety out of the drive.

In parallel to the driver, I designed solutions for the 1500 corporate locations New Motion serves, which need something else entirely: overview, utilisation and remote management of charge points that belong to a business rather than a person. Beyond that was e-city — what if a city took raising electric vehicle adoption and charge point management under its own control, and what would a tool at that scale look like?

More work