My recipe for a good UX case study
The right and wrong ways to cook a case study and not cut yourself
Writing.
There is a sea out there. A sea of design content. Add AI to the mix and boy oh boy, it becomes an ocean. What do I want to add to this ocean? Extra drops of water? NO. I decided to add boats instead. Boats that you can go to the deep waters with.
I call these articles my "Design Deep Takes". I hope you are entertained by and learn something new from them.
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Big ideas
And where they come from.
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The many paths in the life of a designer
Way-finding in the work/life journey.
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The natural design process
Exploration of the essence of what we do and how we do it
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1000 Questions, 1000 Answers
A (questionably) timeless design methodology
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Why do designers dream of becoming baristas (or chefs)?
Really, why? Does anybody know? I have a guess.
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On purpose…
A reflection on living and designing with clarity and intention
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An ancient design prompt creates sentient AI
It’s so so over for us
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Limitless: design in the age of AI
My love-and-hate relationship with AI
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Taste vs. empathy
In the pursuit of the superpower that makes designers irreplaceable
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Our new team review process and principles at Booking.com
A case study on how to bring a UX community together to critique, ideate, learn and have fun
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What do we mean when we say “design”?
Having an identity crisis while communicating the impact of design towards 8.000 non-designer colleagues.
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Another day, another article about the ROI of UX design
You: How is this article different from all the others?
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How we designed Inga, a delightful banking chatbot for ING
Together with a team of dedicated UX designers and Customer journey experts from ING we set out to explore the optimal banking conversational experience.
